TEL AVIV (JTA) — Arab Israeli Facebook star Nuseir Yassin wants you to help him “steal a plane.” It’s for a good cause.
In a video Thursday, he laid out a plan to get Turkish Airlines to fly food to Somalia, where over 6 million people need are at risk of starvation. Joined by Ben Stiller and a social media dream team, he urged his more than 600,000 followers to promote the hashtag #TurkishAirlinesHelpSomalia.
“We’re going to steal a plane — all of us, the people of the internet,” he said. “To get the airline’s attention, we’re using a hashtag like this one.”
The roughly one-minute video was the 341st Yassin has posted to his Nas Daily Facebook page in as many days. Within several hours, it had been shared well over 100,000 times.
A Harvard University graduate from the town of Arraba in Israel’s Lower Galilee, Yassin last year quit his well-paying job as a computer engineer at PayPal in New York to start making the videos, which he films and uploads from around the world. The motivation was simple, he explained in video No. 339: “Look, I’m just a 25-year-old hairy kid who wants to live the best possible life and put it on Facebook in one-minute videos. That’s it.”
In his videos, Yassin wears a grey T-shirt emblazoned with a gauge that is 32 percent full, explaining that he has already used up that fraction of his life.
Yassin signed onto the Somalia campaign at the invitation of French Snapchat sensation Jerome Jarre, who got things started Wednesday with a video railing against the “revolting” silence of the “mainstream media.” Jarre also recruited Stiller, Mexican YouTube celebrity Juanpa Zurita and British Instragram influencer Chaka Clarke. Stiller’s video urging action won Twitter support — along with a friendly insult.